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CultureAI
Say aloha

The founders

Built by an operator and a clinician.

Steven F. Gonzalez speaking on the Capital + Strategy panel in Orlando
Capital + Strategy · Orlando · April 2025
Steven F. GonzalezFounder, CultureAI · President and CEO, HealthView
Monica D. Cutia speaking on the FUTURE conference stage in Austin
FUTURE · Austin · August 2026
Monica D. CutiaClinical founder, CultureAI · VP Clinical Operations, HealthView

01Steven F. Gonzalez

Twenty years inside post-acute care.

Field leadership, turnarounds, the executive seat.

  1. 2006

    Building post-acute care organizations from the inside, and building healthcare technology companies in between.

  2. Before

    Co-founded SpartX and helped build PokitDok from the founding team, both later acquired.

  3. 2022

    President and CEO of HealthView. A home health, hospice and palliative care company founded in 1967, a Fortune Best Workplace in Health Care and an Inc. 5000 company.

  4. Writes

    For Inc. Magazine and Forbes through The Culture Lab.

  5. Advocates

    In Washington on the future of post-acute care.

Say aloha Read the manifesto →

Steven F. Gonzalez speaking on the Home Health Care News FUTURE stage in Dallas
HHCN FUTURE · Dallas · September 2025
Steven F. Gonzalez on a three-person panel at the Hospice News ELEVATE conference
Hospice News ELEVATE · March 2026
The Capital + Strategy panel in Orlando, Steven F. Gonzalez at right
Capital + Strategy · Orlando · April 2025
Steven F. Gonzalez on stage at the Home Health Care News FUTURE conference
HHCN FUTURE · Dallas · September 2025
Steven F. Gonzalez speaking at the Hospice News ELEVATE conference
Hospice News ELEVATE · March 2026
Steven F. Gonzalez with fellow panelists at the Home Health Care News FUTURE conference
HHCN FUTURE · Dallas · September 2025
The Capital + Strategy panel in Orlando
Capital + Strategy · Orlando · April 2025
The panel at the Home Health Care News FUTURE conference, Steven F. Gonzalez at center
HHCN FUTURE · Dallas · September 2025
Steven F. Gonzalez on the panel at the Hospice News ELEVATE conference
Hospice News ELEVATE · March 2026
The full Capital + Strategy panel in Orlando
Capital + Strategy · Orlando · April 2025

02Writing

The Culture Lab, where the lessons get published.

22
Field notes
7
In Inc. Magazine
5
In Forbes

The Culture Lab ↗

  1. 22Culture Works When Nobody Has to Step Away From Their WorkForbes
  2. 21The Invoice
  3. 20The Fourth Lesson From Surfing
  4. 19The Permission Machine
  5. 18The Rocket
  6. 17Working Backwards
  7. 16Why I Open-Sourced the Way I Run My Companies
  8. 15The Yield
  9. 14294 Views
  10. 13Three Septembers
  11. 12Culture Isn’t a Speech, It’s a Habit You Prove Under PressureForbes
  12. 11How Scale Can Break Everything (And How to Prevent It)Forbes
  13. 10Why Your Best Managers Are Your Most Valuable Data SourceInc.
  14. 09The Metric of a Great Team: Recovery SpeedForbes
  15. 08Pay Attention to the Quiet OnesInc.
  16. 07Financial Disruption: 20 Early Warning Signals to Watch ForForbes
  17. 06Culture Is Not a Values Poster
  18. 05The Capacity Illusion: Why High Performers Burn OutInc.
  19. 04In a High-Tech World, Presence Matters More Than PolishInc.
  20. 03Certainty Is Overrated. Presence Is Underrated.Inc.
  21. 02The Most Undervalued Leadership Skill: ListeningInc.
  22. 013 Leadership Lessons From SurfingInc.

03The essay

Why culture is the most important clinical variable in care.

By Steven Gonzalez, President and CEO of HealthView · Updated October 2026 · A seven-minute read

Read the essay ↗

04On the record

Where HealthView and the founders have been covered.

Forbes Business CouncilMember ↗
Inc. Leadership ForumMember
WashingtonOn the future of post-acute care
LinkedInstevegonzalez ↗X@SteveGonzalez ↗

05Monica D. Cutia

Managed by clinicians.

We meet every clinician before we change anything. We’re managed by clinicians, so we have empathy for the clinical team.

  1. CultureAI

    Clinical founder.

  2. HealthView

    VP Clinical Operations.

  3. Writes

    From Scrubs to Strategy, a series within The Culture Lab, and Forbes.

From Scrubs to Strategy ↗

Monica D. Cutia on the FUTURE conference panel in Austin
FUTURE · Austin · August 2026
The FUTURE conference panel in Austin, Monica D. Cutia at right
FUTURE · Austin · August 2026
The systemCulture first. AI second. The operating system for culture, installed in every company we run, and never for sale.See the system Press & speakingInterviews, podcasts, panels, and keynotes on culture, AI, and the future of care.Start the thread